Steven Cymbler
Senior Copywriter & Creative Director
Client List
Over the last 20+ years, Steven Cymbler has written through-the-line (print, digital, radio and TV) and across industry, giving voice and identity to inspiring branding, content and campaigns for SMEs, brands, products and global events.
Bar-Brasserie
Cambridge University Union (naming, branding, concept and content.)
Irvins Brasserie (brand design, film promo-shoot and edit, full menu photoshoot, website design and storytelling.)
Real Estate
Battersea Power Station (master brochure(s) content.)
Chelsea Power Station (master brochure content.)
Trent Park Estate (positioning story and master brochure content.)
Tivoli Cinema (positioning strapline and statement.)
SkyRize & SkyRizeTV (brand creation, naming, design and content.)
The Crown Estate (co-working space naming and positioning story.)
1 Blackfriars (positioning statement.)
4 Victoria Road (positioning statement and content.)
Callis Yard (master brochure content.)
Costa Azul (master brochure content, promo script and logo design.)
Ritz Property Group (branding, advertising and website content.)
Dubai Creek (workshop, branding and naming.)
Verticali (branding, naming, website content and design.)
Douglas & Gordon (advertising campaign concept and straplines.)
Berkeley (master brochure and website content.)
Knight Frank (master brochure and website content.)
Savills (master brochure and website content.)
Valencia Towers (master brochure and website content.)
9 Puerto del Sol (commercial space master brochure content.)
KUPCO (naming, brand creation, logo and packaging design, and full brand content for Kuwait's leading premium chilled chicken, rolled out across all poultry products.)
Tesco ƒinest (product copy across all Tesco finest lines.)
M&S (summer campaign concept and product content.)
Southern Co-operative (Annual Report copy and interviews with the directors and CEO.)
Yorica! (concept storytelling and in-store messaging.)
Food&Beverage
Budweiser/Qatar 2022 World Cup (branding and naming of new fans sports bar in Doha International Airport.)
Barclays Premier League (monthly eNewsletter content covering the brand’s sponsorship of the premier league & behind-the-scene initiatives.)
Ritz Property X Brazil 2014 World Cup (creation of The Ritz V.I.P. experience, an experiential campaign in north east Brazil for investors in Singapore.)
London Olympics 2012 (concept branding names and design.)
Nike X 2010 South Africa World Cup (creation, naming, script and content for online global campaign The Chance seeking the top 'ballers in the world, the winner handed a pro contract at the Nike Academy. Other digital campaigns, Code Red, Inside the Pro, and Elite apparel product copy.)
eTelegraph X Australia Olympics 2000 (online previews and reviews.)
Carlton Sports (copywriting and editing The Road to Euro '96 and Carling Opta Index Year Manual.)
French Press Agency (AFP) (Premier League fixture summaries for the AFP wire.)
United Arab Emirates League (naming of new leagues and cup competitions.)
Umbro (monthly eNewsletter content featuring products, teams & athletes.)
Sport
Financial Times (scriptwriting promo films for launch of ft.com in UK/US.)
HSBC (student recruitment campaign concept, strapline and positioning statement.)
Meyer Bergman (positioning statement, strapline and website content.)
Financial
Citroën C4 Picasso (full below-the-line UK launch master brochure content, mini-site and poster campaign.)
Kuwait Airways (global through-the-line creative advertising, radio and tv campaign, launching a new passenger hub and first-class seat, activating for the first time the face and voice of its global Unicef ambassadors Tom Hanks, Angelina Jolie and Leonardo De Caprio.)
Bologna Children’s Book Fair 2016 (through-the-line campaign strapline, Fuel the Imagination, and website content and messaging.)
Rolls-Royce Nuclear (workforce advertising campaign and content for a white paper report for the UK Government.)
DOF Subsea (global advertising campaign concepts and content.)
Ministry of Defence (naming of department overseeing UK’s military airspace.)