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Citroën C4 Picasso

Below-the-line UK Launch Campaign | Master Brochure Copy | Mini Website Copy | Poster Copy
For the UK launch of the C4 and Grand, a unified narrative was built around the line Are You Ready To See Things Differently?, shaping every digital and print touchpoint.
Citroën advertising campaign platform by Creative Writer & Brand Strategist Steven Cymbler
Citroën brand narrative and content direction by Creative Writer & Brand Strategist Steven Cymbler
Citroën brand narrative and content direction by Creative Writer & Brand Strategist Steven Cymbler
Citroën brand narrative and content direction by Creative Writer & Brand Strategist Steven Cymbler
Citroën brand narrative and content direction by Creative Writer & Brand Strategist Steven Cymbler
Citroën brand narrative and content direction by Creative Writer & Brand Strategist Steven Cymbler
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