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Kuwait Airways
To mark the launch of their luxury terminal hub and in-flight seat, our challenge was to create a global campaign and flex the airliner's storytelling wings. Using their longstanding relationship with Unicef, we created a concept to activate the face and voice of its ambassadors, Tom Hanks, Leonardo DiCaprio and Angelina Jolie. They would narrate an intimate story of the traveller through the ages, all set against the brands' art of delivering a world-class travel experiences.

Concept : Creative Direction : Design : Positioning : Copywriting
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To capture the imagination of the unfiltered ambition in this region, we crafted a new strapline for the global brand based on aspiration and a dedication to the finest service on the ground and in the air. To position Kuwait Airways' abiding relationship with Unicef, we created a second logo incorporating the Unicef brand and its values and culture for positive change.  
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We honed in on the new positioning to this campaign and the values it represents by designing and crafting a series of advertising spots with tactile messaging.
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07967-351-480

steven@stevencymbler.com

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