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stevencymbler.com
branding : communication : design
Verticali
Originally called OOD and incredibly sharing names with a local competitor in Melbourne, the time had come to differentiate and disrupt the space with big brand strides. Our challenge was to audit the local Australian market, workshop with the client the values that underpin this high-end, high-rise residential owners association, and craft the words that re-brand, re-name and re-position the company and its culture.
Workshop : Market Audit : Strategy : Positioning : Messaging : Naming : Website Content : Creative/Narrative Direction
We bring a unique artistic flare and literary edge to every naming client, such as ITV, MoD, The Crown Estate, and Cambridge University Union Bar, The Orator. For OOD, we unearthed in workshop the importance of the vertical space in prestigious residential apartments in Melbourne, and ran with it, vertically, unlocking a fresh performance based narrative, messaging, and a unique, head-turning brand name. Crafted with originality. Styled with identity. Everything a new corporate name requires to own its space and shape its commercial landscape.
"Awesome workshop, you have a beautiful relationship with words and how they can be expressed, I wish you were here when they revealed the new name of the company."
Angela Malik, Owner DWS Melbourne, Australia.
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