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Verticali

Naming | Strategy | Website Copy 
To distinguish the business from a competitor operating under the same name, a new identity was developed around the defining element of residential towers: vertical space. The result was Verticali, a name rooted in the defining element of every building.
Verticali brand naming project by Creative Writer & Brand Strategist Steven Cymbler
Verticali brand naming project by Creative Writer & Brand Strategist Steven Cymbler
Verticali brand naming project by Creative Writer & Brand Strategist Steven Cymbler
Verticali brand naming project by Creative Writer & Brand Strategist Steven Cymbler
Verticali brand naming project by Creative Writer & Brand Strategist Steven Cymbler
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