Fact. In Sandefjord, Norway, Jotun has grown into one of the largest protective coating brands in the world, with a portfolio of impressive protective paints effective at sub-zero climates. So when it launched a new protective paint suitable in all climates, our challenge was to turn up the creative heat with a global campaign across advertising, online and print to communicate the products' new levels of protection.  

Campaign : Copywriting : Design : Creative direction