top of page
stevencymbler.com
branding : communication : design
RitzG5
For this unknown luxury developer, our challenge was to create a brand and content for the Group and each of its developments, including a Group-Investor e-mag SkyRize, a 3-week World Cup experiential campaign in Brazil, and an award-winning campaign for the Costa Azul build, turning Ritz into prestigious SMEOne award-winners for best small developer in South America.
Workshop : Branding : Naming : Design : Promo scriptwriting : Art direction : Luxury coffee book : Advertising campaigns : Digital group-investor magazine
For the corporate website, the new strapline Inspiring Developments, Intelligent Investments, set against iconic, future-ready imagery, sparked the perfect tone and positioning for the brand's design and language roll out.
To warm to and win over our UHNWI luxury-based audience in Singapore, we named, designed and crafted a through-the-line brand and campaign for Costa Azul, including a limited run luxury coffee table book.
"Outstanding storytelling and creative direction on the Costa Azul development, with a luxury play book, mini-site, and film that helped to turn Ritz into SMEOne award-winners in South America.
Sambrill, Marketing Director, Ritz Property
A new Group-Investor e-mag was named, designed and written, with interviews from directors and prominent members of the Brazil embassy in London and the English Embassy in Singapore, the core base of the brand's UHNWI investors. The name would later become a new luxury tv station in Brazil.
To celebrate and reward high-end investors, and bring them into the heart of their developments, a three-week football World Cup experiential campaign in Brazil was devised, including flights, tickets to the World Cup and five star accommodation.
bottom of page