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stevencymbler.com
branding : communication : design
Irvins Brasserie
The ex-head chef to Sir Andrew Lloyd Webber had established his brasserie in the UK's north east and wanted to unlock the brand story in film, photography and online to expand his seafood loving audience. Our challenge was to take the brand on a journey, to film a sensuous heart and soul promo that celebrates the link between the brasserie and nearby harbour, create a new logo, design the website, and photograph the entire menu.
Branding : Creative Direction : Filming/Production/Editing : Photography : Web Design
Close-up and deliciously appealing, one dish at a time, we shot the entire menu in a seductively close-up style to keep things beautifully intimate and inviting.
"Tour de force! Stylishly engaging, taking our business forward."
Greame Cuthill, Ex-Chef to Lord Andrew Lloyd Webber
Using our experience creating logos for brands including Costa Azul and Al Deira, we crafted a vibrant, energetic logo that sets the tone to a classy and inspired individualism.
Over a week, we shadowed Greame Cuthill as he and his team prepared for the day in the brasserie, discovering his backstory in his new residences against the colourful Tyneside harbour life. Using our photography of the dishes and the designed logo, we brought all the freshly cut assets together in the website with intimately told storytelling.
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