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Kuwait Airways
Campaign Concept and Narrative Direction
For the launch of a new terminal hub and First Class suite, the brand's UNICEF ambassadors were integrated into the campaign narrative for the first time. The storytelling aligned with the new positioning line, Inspire and Ascend, framing the expansion through the voice of purpose and aspiration. 
Kuwait Airways global campaign, concept, creative direction, design, copywriting, scriptwriting
Kuwait Airways global campaign, concept, creative direction, design, copywriting, scriptwriting
Kuwait Airways global campaign, concept, creative direction, design, copywriting, scriptwriting
Kuwait Airways global campaign, concept, creative direction, design, copywriting, scriptwriting
Kuwait Airways global campaign, concept, creative direction, design, copywriting, scriptwriting
Kuwait Airways global campaign, concept, creative direction, design, copywriting, scriptwriting
Kuwait Airways global campaign, concept, creative direction, design, copywriting, scriptwriting
Kuwait Airways global campaign, concept, creative direction, design, copywriting, scriptwriting
Kuwait Airways global campaign, concept, creative direction, design, copywriting, scriptwriting
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