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Steven Cymbler
Senior Copywriter & Creative Director
KUPCO
The creation of a market leading premium chilled chicken brand for Kuwait's largest poultry company, rolled out across products and livery, with knowledge bites and an industry regulation inspired Gold Fork Standard mark; think the British Kitemark and M&S's Eat Well flower, reinforcing the pledge to best farm-to-fork practices.
Workshop • Strategy • Positioning • Naming • Messaging • Packaging Design • Art & Creative Direction
Following workshop sessions and a market audit, we aligned KUPCO's reputation as chicken connoisseurs to their commitment to the highest standards in sustainable and humane farming practices. The Arabic expression for our land was crafted and Al Deira was realised.
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