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Steven Cymbler
Creative Writer & Brand Strategist
KUPCO
Strategy, Naming and Creative Direction
A premium chilled poultry brand created for Kuwait's largest producer, elevating a commoditised category. The identity introduced the Gold Fork Standard, a proprietary quality mark inspired by regulatory benchmarks, reinforcing a pledge to farm-to-fork excellence across product and fleet.
Following workshop sessions and a market audit, we aligned KUPCO's reputation as chicken connoisseurs to their commitment to the highest standards in sustainable and humane farming practices. The Arabic expression for our land was crafted and Al Deira was realised.
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