To attract and build a new generation of UK and US news, content and information seekers, the Financial Times launched a series of artistically executed films to showcase a fresh, future facing voice and vision. Our challenge was to adopt this world-class brand's tone, like previous global client Nike, Rolls-Royce and Budweiser, and carefully craft a narrative to shape the agenda with a new voice of intelligent reasoning.

Strategy : Positioning : Creative Direction : Scriptwriting