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stevencymbler.com
branding : communication : design
Nike
At World Cup time, Adidas remains one of the key preferred sponsors, which is why some brands activate different ways of engaging and drawing in all eyes on them. Our challenge was to name and create a groundbreaking global campaign fronted by Arsene Wenger, for any wannabe-pro to fill their Facebook walls with self-created videos and posts, and win a pro contract at Nike Academy.
Campaign & Content Creation : Naming : Positioning : Copy/Scriptwriting
As a leading Nike team, and to launch the new season's shirt, we created an access all area campaign Code Red for fans to follow and engage with Manchester United players during pre-season, and Inside the Pro for followers to learn from the players themselves the art behind the United way.
From the street and the cage to tearing up the opposition on the biggest stage, we put together high performance storytelling and messaging for the different boot formats and surfaces, as ambitious as the brand itself.
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